Jun 1, 2021
Blair Brady is the CEO and Co-Founder of The WITH Agency, a company dedicated to helping brands with their marketing and branding strategies. Their goal is to help brands connect with their audience emotionally through content development, brand design, film and video production, and advertising. They’ve worked with some of the most iconic names in business, including AT&T, Coca-Cola, EQUIFAX, and The Atlanta Women’s Foundation. Before founding The WITH Agency, Blair worked in account management and business development positions.
In this episode, Blair joins us to discuss how to boost your brand strategy and brand loyalty beyond social media ads. She shares what their agency stands for, their services, and why they promise to “do no harm” when coming up with a strategy. She explains how brands can better connect with their audience, especially during crises like the current health pandemic. She discusses some of the reasons why brands should think twice before riding a social justice trend to promote their brand. Blair also shares advice on how brands can diversify their suppliers and their audience effectively.
"It’s important, foundationally, to have a sound brand strategy. That is the fiber of everything that you do.” - Blair Brady
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