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Feb 8, 2022

Louis Garcia is the CEO of Media Garcia, a growth agency focused on helping small businesses generate leads and conversions through process optimization and automation. He is a HubSpot expert and is well-versed in the language of CRM marketing and sales strategies. Before founding Media Garcia, Louis worked at Target for almost 12 years—his last position as their Lead Project Manager—where he performed root cause analysis on data quality issues.

Louis joins us today to discuss how Media Garcia’s programs help small business owners get off the ground fast and scale sooner. He shares how his family became his motivation for a life of entrepreneurship. He describes how generational wealth should be inclusive. He explains the need for businesses to elevate each other, especially those belonging to high-poverty communities. Louis also provides actionable advice to small business owners regarding failure.

“Through business excellence, we can transform communities that have had historically high rates of poverty into predictable wealth.” - Louis Garcia

This week on Breaking Barriers:

  • What inspired Louis's entrepreneurial desire
  • Louis's thoughts on inclusive generational wealth
  • Using business excellence to elevate communities from poverty
  • Why many businesses have problems with buying too many CRMs
  • Case studies that have shown the results of their small business projects
  • Louis's advice to the small business community
  • Viewing failures as opportunities to do better

Connect with Louis Garcia:

This podcast is brought to you by Hire Ground

Hire Ground is a technology company whose mission is to bridge the wealth gap through access to procurement opportunities. Hire Ground is making the enterprise ecosystem more viable, profitable, and competitive by clearing the path for minority-led, women-led, LGBT-led, and veteran-led small businesses to contribute to the global economy as suppliers to enterprise organizations.

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