Oct 19, 2021
Roy Broderick Jr. is the President & CEO of Authentique Agency, a full-service marketing and consulting firm that helps businesses optimize genuine marketing strategies toward minorities and LGBTQ+ groups. He has worked with big names in the industry, such as AT&T, Coca-Cola, and the National Museum of African American Music. Roy is also the Vice President of Diversity, Equity, and Inclusion at the American Marketing Association, Atlanta Chapter.
Roy joins us to discuss how companies can appeal to minorities in a sincere manner. He explains what many companies get wrong with their ads, especially regarding authentic minority families. He shares his passion for multicultural marketing and how Authentique Agency can help any business relate to its minority and LGBTQ+ consumers. Roy also shares advice on what small businesses can do to make sure they do multicultural marketing the right way.
"Brands have a lot of homework to do, but that's why it's important to have the right partners." - Roy Broderick Jr
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