May 11, 2021
Stefanie Francis is the Founder of Hootology, a marketing research firm that fully utilizes a tech-forward approach to consumer behavior and analytics. Hootlogy is founded on her passion for quantitative analytics, anthropology, innovation, art, and the creative process. She champions supplier diversity and is an advocate for equality inside and outside the workplace. Stefanie is also an Adjunct Professor at NYU SPS Tisch Institute for Sports Management, Media, and Business. She is an award-winning speaker, a member of Valley Leadership, and has been recognized as one of the Phoenix Business Journal’s ‘Forty Under 40.’
In this episode, Stefanie shares the significance of considering consumer psychology when making an intelligent business decision. She shares how Hootology got started and what the name stands for. She explains how her company stands out among other research firms, particularly regarding the kind of data analytics they apply. She discusses the percentage of supplier diversity awareness in the industry. Stefanie also describes what large companies are missing by ignoring the trending data on supplier diversity.
"The psychology of consumer loyalty is impacting all of us." - Stefanie Francis
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