Dec 15, 2020
Sonja Williams is the Co-Founder and Director of Marketing for Go Getter Marketing Group, a company that has been helping small- and medium-sized businesses grow since 2008. Formerly the Chief Marketing Officer at Hire Ground, Sonja has over 15 years’ experience in marketing consulting. She has helped numerous brands enhance their digital marketing teams through training, strategy development, and the implementation of best practices. Sonja has worked for enterprises such as NCR Corporation, the Federal Highway Administration, and Eli Lilly. She has a BA in International Business and Marketing from Clark Atlanta University and a Marketing MBA from Mercer University. Sonja is currently based in Mexico with her husband and two children.
In today’s episode of Breaking Barriers, Sonja joins hosts Cloe Guidry-Reed and Adam Moore to share her experience of being a new-majority woman business owner, revealing the challenges she has faced on the road to becoming a successful diverse supplier. Sonja explains why relocating her base to Mexico has been an amazing experience but has meant some creative coordination regarding office hours and childcare. She reveals her method for securing a mentor in business and the kinds of questions she asks people she perceives to be further along in their career. She also discusses the new digital era of marketing which allows for greater accessibility to new markets, increased flexibility across budgets, and more precisely targeted ad campaign messaging.
“Anyone starting a business now, I think that's a huge opportunity to find mentorship to connect with like-minds” – Sonja Williams
“Continuously training and developing yourself and then looking for ways and opportunities to mentor others, like all that stuff goes hand in hand” Sonja Williams
“It’s always been my philosophy to have a team that is a hybrid” – Sonja Williams
“I've always wanted to hire people that want
to be part of a team, but to some degree have the ability to be
independent and have an entrepreneurial spirit that they can
– Sonja Williams
“I love Hire Ground. Honestly, it's filling the void where people might go register as a supplier” – Sonja Williams
This week on Breaking Barriers:
Connect with Sonja Williams:
Connect with Hire Ground:
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