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Dec 15, 2020

Can we continue with networking events? COVID completely changed the way we interact with networking events, making in-person events impossible. However, virtual networking makes it even easier to connect and lowers all kinds of barriers allowing even more businesses to attend digital conferences and networking events to provide more opportunities. Instead of waiting to return to normal, this opportunity allows for more meaningful connections with business clients and maybe even attend multiple conferences in one day! You can do this, but you need to be prepared, and be sure of your why.

In today’s episode, we discuss networking in the age of COVID and how networking has changed for the better. We break down the barriers that in-person events had, and how they lower the cost of entry and availability for everyone. We talk about the ways to improve the sense of community with digital events and how hybrid solutions may help. We also talk about how to be meaningful and deliberate with networking at virtual events, and the benefits of investing in better equipment like webcams to improve your professionalism.

“The digital format breaks down cost barriers which is a huge barrier of entry in a lot of different industries, regardless of the product.” – Adam Moore 

“It's hard to get that level of excitement and engagement and make it feel like it's an in-person event if there is not a portion of it that is really live.” – Cloe Guidry-Reed

“I think as business owners, we have to be really thoughtful when we talk about opportunity costs and time. Who should I really be networking with? What are some I should be going to?” – Cloe Guidry-Reed

“To my small and diverse suppliers, there is no reason for you not to take part in conferences. There is no reason for you not to take part in networking events.” – Adam Moore

This week on Breaking Barriers:

  • The effects of COVID on networking events
  • How virtual conferences break down cost barriers for small business
  • Promoting a sense of community with Hybrid Events
  • Ways to add excitement to live events for virtual audiences
  • Determining your why when networking
  • Investing in equipment to improve your camera quality
  • The saturation point of online events

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